Product Review websites abound on the internet, but they're far from all being equal in regards to honesty and integrity. Many product review sites seem to be unbiased initially glance, but further inspection indicates their true intent: to only promote products favorably, so they can generate income via affiliate links https://allhewants.com.
Here really are a few methods to assess if a niche site and its owner(s) are just inside for the amount of money, or if they offer honest truly neutral, consumer-oriented product reviews:
1. Who Runs the Site? A genuine review site could have an About/Bio/or Info page that details who owns your website (and oftentimes why they started it.) Too many sites that claim to be 'product review' sites are really run by affiliates posing as "honest" reviewers, when in reality their sole intent is to only recommend every product they write about https://artofbeautyproducts.com.
2. Do the Reviewers or Site Owners Purchase The Products Themselves? This can be a critical factor for review integrity. Just like scientific studies, there is a solid proclivity towards favorable bias of a product if the reviewer did not pay for it himself. The truth that a reviewer pays for the product(s) him or herself speaks volumes about their impartiality and ability to keep objective through the length of the review https://natureprovides.com.
3. Does the Website Review an Variety of Products or Only One? A site that reviews many different products is more apt to be neutral and a genuine review site than the usual site where only a single product is reviewed. Why would someone head to the difficulty of building a niche site for only one product and then give it an adverse review? Needless to say the review will soon be positive (although at times they could throw in an adverse comment or two to give the appearance to be impartial.)
Single-product-sites are well-liked by affiliate marketers since the search engines give strong weight to using keywords in the domain name (url title.) So if the item being reviewed is 'Acme List Building Secrets', then using a domain of 'AcmeListBuildingSecretsReview' will usually give that site a greater position in the search engines https://www.turfonemfg.com.
4. Do the Reviewers Have Only Positive Things to Say about the Products They Review? A truly neutral product review site could have both positive and negative reviews. If all of the reviews on a niche site are glowing, and every product is endorsed, then there's a good bet that the reviewer is serving their own interests instead of those of the consumer.
5. Does the Review Headline Use the Word 'Scam'? This can be a classic tactic used by many unscrupulous reviewers to utilize keywords in the title along with to give the appearance of shoring up the trust factor. An example headline might read, "Is Acme List Building Secrets a Scam?" - since it utilizes the keyword phrase in the title, along with that phrase will mirror what folks type in the search box when they've questions of a product.